squarespace development + strategy + UX + design & build + marketing

+44 (0)7908 262225

I'm a freelance user experience consultant who delivers projects large and small for a client base that includes multinationals, SMEs, and sole traders.   
I specialise in formulating new media strategy, defining information architecture, user experience design, interaction design, prototyping, user research & testing, website and application building, and online marketing. 

A Google Analytics filter that improves on the "Search Term Not Provided" message

When Google started moving all of its tools over to https access they also took the step of not reporting referring search terms for users who searched on an https connection. 

The upshot was that the specific search terms that bring in visitors via Google search are all reported as (not provided).  

Adding a filter to Google Analytics replaces any "(not provided)" data with "np - [landing page title]" - this at least lets you know which pages on your site are receiving search traffic. 

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Using Google Analytics to Measure Visitor Engagement in Squarespace websites

I wanted to understand how people are engaging with my Squarespace website so I performed a test to measure visitor engagement and to work out whether single page “bouncing” visitors are engaging with the site at any level.  

The test results revealed that the vast majority of visitors interact and engage with the site, with only 12% not interacting at all. 

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How to fix Squarespace Index page tracking problems

Squarespace Index pages don't trigger Google Analytics tracking for subpages loaded via Ajax.  This means you can't tell whether users are interacting with Index pages or just abandoning them. 

This article explains the problem and then demonstrates a custom script that enables this valuable analytics data to be tracked.

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