Configuring the Facebook Pixel to track conversion value in Squarespace Commerce

SEO & SEM
Written By Colin Irwin

It's easy to install the Facebook Pixel on a Squarespace site - just paste the code Facebook provides into the sitewide header code injection point - BUT this won't track the value of completed orders in the Facebook analytics system.  

The answer is to insert the whole of the Facebook pixel code into your Squarespace site's Order Confirmation Page injection point and insert a Purchase Event into the code that uses a baked in Squarespace variable to send the order Grant Total to Facebook. 

See how to do it in the video below. 

Colin Irwin

I’m Colin Irwin, a freelance Squarespace Designer & Developer based in London, UK, with clients in the USA and around the world.

I’m a recognised Squarespace expert. I design and build Squarespace sites for everyone from charities and start ups to major established brands.

https://www.silvabokis.com
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