It's easy to install the Facebook Pixel on a Squarespace site - just paste the code Facebook provides into the sitewide header code injection point - BUT this won't track the value of completed orders in the Facebook analytics system.Read More
Filtering by Category: SEO & SEM
Switching my Squarespace site to SSL gave a near instant SEO boost.. ..but that's not the main reason I did it.
If you haven't done it already, now could be the time to enable SSL on your Squarespace website.Read More
Search Console's Sitemap section can be misleading. Find out how to check the number of pages that Google REALLY has in its index for your Squarespace website.Read More
Understanding how Internal linking, Topic Clusters and Pillar Pages can boost your Squarespace SEO.Read More
When Google started moving all of its tools over to https access they also took the step of not reporting referring search terms for users who searched on an https connection.
The upshot was that the specific search terms that bring in visitors via Google search are all reported as (not provided).
Adding a filter to Google Analytics replaces any "(not provided)" data with "np - [landing page title]" - this at least lets you know which pages on your site are receiving search traffic.Read More
I wanted to understand how people are engaging with my Squarespace website so I performed a test to measure visitor engagement and to work out whether single page “bouncing” visitors are engaging with the site at any level.
The test results revealed that the vast majority of visitors interact and engage with the site, with only 12% not interacting at all.Read More
Whether you have a new or a long established Squarespace website there’s a little groundwork you should undertake before embarking on a traffic building campaign.Read More
Squarespace Index pages don't trigger Google Analytics tracking for subpages loaded via Ajax. This means you can't tell whether users are interacting with Index pages or just abandoning them.
This article explains the problem and then demonstrates a custom script that enables this valuable analytics data to be tracked.Read More
Google Webmaster Tools Data not updating for your Squarespace site? Don’t worry.. ..it will get better
Are you worried because Google Webmaster Tools daily impression and click data hasn’t refreshed since the 7th or 8th of February 2015?
Well don't fret.. ..the problem applies to everyone and Google is working on a fix.
This short video tutorial will show you how to activate Google Analytics in your Squarespace account and how to immediately check whether it is tracking correctly.Read More