silvabokis

squarespace development + strategy + UX + design & build + marketing

+44 (0)7908 262225

I'm a freelance user experience consultant who delivers projects large and small for a client base that includes multinationals, SMEs, and sole traders.   
I specialise in formulating new media strategy, defining information architecture, user experience design, interaction design, prototyping, user research & testing, website and application building, and online marketing. 

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SEO, Social Networking and Analytics with Squarespace

Search Engine Optimisation (SEO) is an often misunderstood topic. There's an idea that SEO is a technical specialisation;  that the way a site is coded will lead to a site shooting to the top of the Search Engine Results Pages (SERPs).

While it's true that there is a technical element to SEO, the true driver of a positive SEO campaign is understanding how people use search engines, what they are searching for, and formulating a content strategy that matches what people are searching for. 

This page currently features links to articles I have written related to SEO, Search Marketing and Analytics for Squarespace websites but will grow to a resource that explains the strategy behind effective SEO. 


SEO & SEM Articles for Squarespace Websites