SEO, Social Networking and Analytics with Squarespace
Search Engine Optimisation (SEO) is an often misunderstood topic. There's an idea that SEO is a technical specialisation; that the way a site is coded will lead to a site shooting to the top of the Search Engine Results Pages (SERPs).
While it's true that there is a technical element to SEO, the true driver of a positive SEO campaign is understanding how people use search engines, what they are searching for, and formulating a content strategy that matches what people are searching for.
This page currently features links to articles I have written related to SEO, Search Marketing and Analytics for Squarespace websites but will grow to a resource that explains the strategy behind effective SEO.
SEO & SEM Articles for Squarespace Websites
If you haven't done it already, now could be the time to enable SSL on your Squarespace website.
Search Console's Sitemap section can be misleading. Find out how to check the number of pages that Google REALLY has in its index for your Squarespace website.
Understanding how Internal linking, Topic Clusters and Pillar Pages can boost your Squarespace SEO.
When Google started moving all of its tools over to https access they also took the step of not reporting referring search terms for users who searched on an https connection.
The upshot was that the specific search terms that bring in visitors via Google search are all reported as (not provided).
Adding a filter to Google Analytics replaces any "(not provided)" data with "np - [landing page title]" - this at least lets you know which pages on your site are receiving search traffic.
I wanted to understand how people are engaging with my Squarespace website so I performed a test to measure visitor engagement and to work out whether single page “bouncing” visitors are engaging with the site at any level.
The test results revealed that the vast majority of visitors interact and engage with the site, with only 12% not interacting at all.
Whether you have a new or a long established Squarespace website there’s a little groundwork you should undertake before embarking on a traffic building campaign.
Squarespace Index pages don't trigger Google Analytics tracking for subpages loaded via Ajax. This means you can't tell whether users are interacting with Index pages or just abandoning them.
This article explains the problem and then demonstrates a custom script that enables this valuable analytics data to be tracked.
Are you worried because Google Webmaster Tools daily impression and click data hasn’t refreshed since the 7th or 8th of February 2015?
Well don't fret.. ..the problem applies to everyone and Google is working on a fix.
This short video tutorial will show you how to activate Google Analytics in your Squarespace account and how to immediately check whether it is tracking correctly.
If you have a custom domain on your Squarespace account there's a chance that your site is being indexed twice by search engines. This article explains the problem.. ..points out that it's not a massive worry.. ..and suggests a solution.
Knowing where your site visitors come from can make a huge difference to your online strategy. If your site has a specific catchment area you want to ensure you maximise visits from that area. If you have a more global reach you want to see how much of the planet your audience comes from.
Forcing the Facebook cache to update gives you fine control over likes and shares of your Squarespace pages and blog posts.
Find out why the Squarespace SEO description field can be bad for SEO and Facebook sharing.
The Squarespace gallery image fix utility version makes it possible for Squarespace site owners to easily generate <NOSCRIPT>..</NOSCRIPT> code for inclusion in their Squarespace websites. This is a fix for code omissions that prevent gallery images from being indexed by Google.